Major League Soccer Teams with SHAVONE to Launch Groundbreaking Music Collective

In a groundbreaking move that merges sports and music, Major League Soccer (MLS) and San Diego FC have officially teamed up with recording artist SHAVONE to launch the Playmakers Music Collective. The initiative aims to amplify local voices and celebrate the artistic community, kicking off with the debut track "SDFSHE," which is set to redefine the way sports franchises engage with culture. The announcement is a significant milestone for both the league and the team, marking the first original song commissioned through the MLS Playmakers initiative. "SDFSHE" is an anthem dedicated to empowering women artists in San Diego, showcasing the intersection of sports and creative expression. With a strong message and vibrant sound, the track is expected to resonate well beyond the soccer pitch. SHAVONE, a multi-talented force recognized as a Forbes 30 Under 30 technology executive, model, and author, has been appointed as a founding artist in residence within the collective. Her creative group, Future of Creatives, will collaborate with other notable artists, including Tony Martinez, Dontae Ralston, Leon Goodrum, Ramel Wallace, and Matthew “Beazie Beats” Arellano, to shape the collective’s vision and output. Tony Martinez, the founder of the San Diego FC MLS Music Playmakers Collective, emphasized the initiative's purpose, stating, "Launching the Music Collective and releasing ‘SDFSHE’ is a natural extension of creating real pathways for the creative community in San Diego." By providing artists with a platform that reflects their culture and talents, the initiative seeks to foster a deeper connection between the club and its city. This partnership comes on the heels of San Diego FC and MLS's broader entertainment strategy, which recently welcomed writer and producer Issa Rae, along with Grammy-winning artist Tems, as part owners of the team. The synergy between sports and entertainment continues to solidify San Diego FC's position as a cultural cornerstone in the region. The official music video for "SDFSHE," which was filmed at Snapdragon Stadium — the home of both San Diego FC and the National Women’s Soccer League’s San Diego Wave — showcases local talent and the vibrant spirit of the city. The video not only celebrates the track but also highlights the athletes and communities that contribute to the growing popularity of soccer in the U.S. "'SDFSHE' is about building real opportunities for artists in San Diego, especially women," SHAVONE explained. "I wrote this record with a clear intention to bring together voices from across the city while maintaining a strong creative direction." Her commitment to elevating local artists aligns perfectly with the league's goal of enriching the cultural tapestry of the region. The release of "SDFSHE" marks the beginning of a year-long series of original music aimed at building momentum towards a significant project release in the summer of 2026, coinciding with the FIFA World Cup to be hosted in the U.S. This initiative is set to not only enhance the match-day experience but also transform how fans engage with the music that accompanies their favorite sport. As the Playmakers Music Collective takes flight, it is clear that MLS and San Diego FC are not just focused on the game—they are committed to redefining the role of music within sports culture. By creating a platform for artists and embracing the diverse sounds of their community, they are paving the way for innovative collaborations that celebrate creativity and inclusivity. With the upcoming release of "SDFSHE," fans can expect not just a track, but a movement that underscores the importance of local talent in the world of sports and beyond. The Playmakers Music Collective stands as a testament to what can happen when leagues invest in the cultural lifeblood of their cities, creating an environment where music and athletics can thrive together. Check out the video for "SDFSHE" below and get ready for an anthem that celebrates both artistry and female empowerment in one of the fastest-growing sports leagues in the world. [Watch the video for "SDFSHE" here](https://www.youtube.com).